Living between Berlin and Stockholm, Swedish singer songwriter Alex Aris has been racking up some impressive numbers and collaborations over the last few years. As 1/2 of Max Elto, Alex has been able to work with the likes of David Guetta, Lindsey Stirling, Enya, Otto Knows, Steve Angello and more.
Racking up millions of streams and growing a devoted fan base has helped Alex hone in on his skills and develop a sound that he feels is right where he belongs. Looking to step out as a solo artist, his debut single, “Wrong Love”, sees Alex bringing his signature Urban Pop sound out in a huge way.
With slick lyrics and huge melodies to hold it all together, it is Alex’s energy and performance that makes this a stand out for me. The single, lucky for us, comes along with an official video that helps to showcase his undeniable style and swag. Without a doubt this is one of my favorite Pop tunes of the year so far.
About the release he offers, “In the past years, I have developed a feel for what I want, and how to best express myself. I use my songs as a way of coping with the experiences and impressions I have gathered along the way. I don’t, however, want to give away too much about the meaning of my lyrics, in order to leave enough room for the personal interpretations of my listeners. Each person has their own way of listening to lyrics, and they all project a little of their own story onto them. I don’t want to interfere with that.”
Over a driving Electronic production Alex dominates vocally bringing a bit of soul and some much needed sass to the track. Perfectly arranged to fit the format of modern radio, this tune is dynamic, catchy and clean – making accessible to nearly anyone who decides to give it a listen. If this is his debut, I can’t help but except for him to have a huge 2018.