There is nothing I love more than collaborations between friends/contemporaries/colleagues that come off as if there is no effort involved. To take that even further – to actually have fun while you’re doin it? Can you even imagine?! Music being fun?! Fuck.
On a quest to prove that it is not always about the gear, financial backing, and media, the two buds hit the Apple store at the local mall – making a beat and recording on a computer in store, and making sure they brought a camera man along to shoot an official video to match.
I love everything about this… and the tune hits.
Making sure to keep the heat on, the duo then hit me with, “Ciao”, accompanied by a fresh video that they shot out in LA, Malibu & Dallas. Once again Icon South delivers with a haunting and hard hitting beat while Neko goes ham.
Just to flex a bit harder and to show other up and coming artists how it’s done, Icon South and Neko Savvy quickly followed both releases up with, “Fund$”, featuring Yak The Mak who brings a more laid back vibe in comparison to the vicious Neko Savvy verses.
In a world dominated by content and with attention spans shorter than ever, these two artists seem to know the importance of staying in people’s faces – and the are doing it in prime fashion.
Make sure you keep an eye on Icon South and Neko Savvy!