Following on from the huge success of his previously shared single ‘Come Online’, which was premiered in Wonderland before being featured in Rolling Stone magazine, and subsequent single ‘There’s nothing of you anymore, Italian DJ and producer SPLENDORE has now returned to release his highly-anticipated new EP ‘OMG, am I really feeling these feelings I’m feeling right now?’ alongside the new lead track ‘ci amavamo, what happened?’
Directed by Giada Bossi who has worked with some of the most relevant Italian artists such as MYSS KETA, Mecna, Joan Thiele, as well as a collaborative digital art project with fellow artist Thany, who has previously been covered by the likes of I-D, Coeval, Feltzine, Visioni_parallele, ONEG magazine, the video for ‘ci amavamo, what happened?’ is a strong and vibrant returned from an artist that is always on the cutting edge.
Speaking about the new video, director Bossi said, “throughout all my life, summer sucked. this is about summer love and all the stories that end out of the blue, leaving you nothing but disoriented.
I started developing this project during lockdown in Avril with my ig story archive, but this summer sucked too, so actually I kept working on it all summer long. thanks to @ciaosplendore for trusting me and to @personamilano supporting me with lovely people that gave their faces for this project. Thanks to all the friends and unknowns I stole some shots from. summer sucks. Cheers.”
While SPLENDORE added, “Life is a summer love. It doesn’t last forever but we act like we don’t care. The bittersweet memory and the harsh reality. This song, as this record, is about that adolescent idealization. Coping with depression, loss, anxiety. That’s the reason why this track has this peculiar sound narrative as we’re moving from the ideal past to the complexity of adulthood.”
Watch the new video for ‘ci amavamo, what happened’ below: