Prolific storyteller 12AM has enlisted Canadian R&B artist Jutes for his latest single “Ski Mask” out now via Sony Music Canada.
The hard-hitting track encompasses infectiously melodic vocals escorted by 12AM’s ability to captivate audiences with his storytelling prowess. With lyrics outlining love and what can be put on the line to keep it, “Ski Mask” is one of many chapters to come.
“Me and Jutes have been wanting to put out a song for so long together but we had to have the right one….. we made a couple records here and there but once I freestyled the hook for ski mask we both knew this was the one. He laid his verse down and bodied it and it made me step my game up on my verse,” explains 12AM.
“12 played me just the hook and said, yep this the 1. I went in, recorded my verse in 15 mins, it just came out mad easy, showed him and he went crazy for it. Definitely feels good to finally have a track together. We’ve lived together and been grinding this music shit together for so long and never released a song together but it was worth the wait,” Jutes adds.
“Ski Mask” arrives as a follow up to “come over” and “Voices” whose success resulted in early rotation on Apple Radio 1, premieres with Travis Mills and media coverage from cultural tastemaker Lyrical Lemonade, among others. Adding to mainstream radio and media coverage, praise for upcoming releases can be seen on social media from artists such as Travis Barker, Tyla Yaweh, and Elijah Woods.